KENNETH COLE NEW YORK INTRODUCES FIRST FASHION-FORWARD
My name is Julee and I’m a Bon Jovi addict.
Moments have defined me. Time has edged its way into tiny wrinkles on my face. It’s been 25 years and I still love Bon Jovi. In 2007, Jon Bon Jovi and his foundation, Jon Bon Jovi Soul Foundation, teamed up with Kenneth Cole to help benefit Homeless Charities.
To be honest, I really didn’t know much about Kenneth Cole and then the ads came out…Holy Bon Jovi!
From their press release:
The Kenneth Cole New York touch screen collection embraces another cutting-edge step with its new ad campaign, “A Defining Moment in Time”. The campaign features a high energy video that creates a connection for the consumer by illustrating defining moments in life in conjunction with this defining moment in technology and fashion. The video will be available for consumers to view through the new media technology, QR Codes. The QR Code uses a bar code system in which the consumer can snap a picture of the bar code with their smartphone and the video will upload and play on their own device. This technology will be featured in a special 4 page insert in the June/July issue of Details Magazine, as well as at point of sale in Kenneth Cole, Macy’s and Dillards store locations nationwide
This video can be viewed on the Kenneth Cole Site.
Kenneth Cole New York touch screen watches with digi-touch technology retail from $125 to $175 and can be found at Kenneth Cole retail stores, department stores including Macy’s, Dillard’s, and Nordstrom and online at kennethcole.com