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JMU Spirit Rock: Express Yourself

Experience the Iconic JMU Spirit Rock: A Tradition of Expression

A Family Adventure at James Madison University

Our journey to James Madison University (JMU) has become a cherished tradition. On our first visit last year, my husband, while power-walking through the picturesque campus, pointed out a vibrant “blue rock with paint.” Little did we know, this was the famed Spirit Rock of JMU.

Nestled on East Campus, amidst breathtaking mountain views, E-Hall, and the bustling Science buildings, lies the Festival Lawn. In the heart of this lawn stands the ever-painted, ever-changing Spirit Rock.

JMU student standing in front of Spirit Rock at James Madison University with 'Dukes Since Day One' painted on it

Commemorating Freshman Year: A Personal Touch

During our brief yet memorable visit, MacKenzie, our daughter, had the opportunity to write her name on the Spirit Rock, marking her freshman year and embracing a beloved JMU tradition. It was a moment of pride and excitement, a tangible way to leave her mark on the campus and connect with the thousands of students who had done the same before her.

“Painting the Spirit Rock is a rite of passage at JMU. It’s a way to make your mark and be part of something bigger.”

– Mark, JMU Senior

JMU student standing on top of Spirit Rock at James Madison University with 'Dukes Since Day One' painted

The Rich History of JMU Spirit Rock

A Gift of Expression

On March 16, 2011, celebrating James Madison’s 260th birthday, the Spirit Rock was introduced to the JMU campus. This rock was not just a geological find but a symbol of student expression and the diverse voices within the JMU community.

“The Spirit Rock is like a visual diary of our campus life. It’s amazing to see what messages and art people leave behind.”

– Sarah, JMU Junior

JMU student writing their name on Spirit Rock at James Madison University, part of campus tradition

The Madison Society’s Vision

In 2010, during the construction of University Park fields, several large rocks were unearthed. The Madison Society, dedicated to fostering positive traditions at JMU, selected a particularly prominent rock for their first major project: the Spirit Rock. This initiative aimed to create a canvas where students could freely and respectfully express their thoughts and creativity, symbolizing the values of diversity, culture, and free speech.

A Memorable Unveiling

On that historic March day, a large box covered the Spirit Rock on Festival Lawn. A crowd, buzzing with anticipation, gathered to witness the reveal. As the box was lifted, the rock, painted pristine white, stood ready for the first wave of student handprints and signatures, marking the birth of a new JMU tradition.

JMU Spirit Rock: A Canvas of Creativity

An Ever-Evolving Masterpiece

Since its unveiling, the Spirit Rock has been painted over 700 times. Each layer of paint tells a story – from artistic expressions and personal messages to event advertisements, marriage proposals, election opinions, and social justice statements.

Statistics and Fun Facts

  • 700+ Layers of Paint: Over the years, the Spirit Rock has been painted more than 700 times. Each layer represents a unique moment in JMU’s history.
  • 200+ Clubs and Organizations: Many of JMU’s clubs and organizations have used the Spirit Rock to promote their events and causes, adding to the diversity of its messages.

Discover the Spirit Rock

Plan Your Visit

If you find yourself near Harrisonburg, Virginia, don’t miss the chance to see the Spirit Rock on East Campus at James Madison University. Just a short walk from E-Hall Dining, this iconic landmark awaits with its ever-changing messages and vibrant colors.

About Julee: Julee Morrison is an experienced author with 35 years of expertise in parenting and recipes. She is the author of four cookbooks: The Instant Pot College Cookbook, The How-To Cookbook for Teens, The Complete Cookbook for Teens, and The Complete College Cookbook. Julee is passionate about baking, crystals, reading, and family. Her writing has appeared in The LA Times (Bon Jovi Obsession Goes Global), Disney's Family Fun Magazine (August 2010, July 2009, September 2008), and My Family Gave Up Television (page 92, Disney Family Fun August 2010). Her great ideas have been featured in Disney's Family Fun (Page 80, September 2008) and the Write for Charity book From the Heart (May 2010). Julee's work has also been published in Weight Watchers Magazine, All You Magazine (Jan. 2011, February 2011, June 2013), Scholastic Parent and Child Magazine (Oct. 2011), Red River Family Magazine (Jan. 2011), BonAppetit.com, and more. Notably, her article "My Toddler Stood on Elvis' Grave and Scaled Over Boulders to Get to a Dinosaur" made AP News, and "The Sly Way I Cured My Child's Lying Habit" was featured on PopSugar. When she's not writing, Julee enjoys spending time with her family and exploring new baking recipes.
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