Visual commerce platforms are slowly gaining momentum for their exceptional results are helping e-commerce industries reach new heights.
Visual commerce platforms are about discovering, managing, embedding, and displaying user-generated content. All these things are possible with remarkable tools such as taggbox. It also provides a feature to analyze and study your performance and make changes according to how your users react to the posts. You can look into the insights and decide which post is getting you results and which post is less likely.
Know more about visual commerce and its benefits for your e-commerce website:
What is Visual Commerce?
As the name speaks for itself, when commerce is done with the help of visuals, around visuals, by visuals, then it is called visual commerce.
In a relative sense, when a business based on visual representation like an eCommerce business is done using visuals that are eventually available on social media, it is termed visual commerce.
As Visual commerce is a field now where entrepreneurs run businesses, they must be running it in a platform for sure. Without a platform or a medium, no business is possible.
Therefore, in this article, you will find out what actually a visual commerce platform is, and how to use it to increase sales.
How to use a Visual Commerce Platform to increase sales?
When you play around with visuals, that shows you are using a visual commerce platform.
Taggshop Visual commerce platform allows customers to touch, feel, and experience the product. The only unclear riddle is how you can make them do so.
Well, two niche things will help you make the audience do so. The first is social media, and the other is a visual commerce platform.
Social media because it is a hub of user-generated or visual content. And visual commerce platform because it has the potential to integrate those visuals with your eCommerce website and let the audience almost touch, feel, and experience your product.
Thus, once you have incorporated a visual commerce platform like Taggshop, that allows you to play around with visuals as an eCommerce brand owner and engage as much audience as possible through it.
If we like to sum it up in short, utilizing visuals to compel the audience to explore the website and ultimately make them do commerce is what visual commerce is all about.
In this article, we’ll be describing all the details and functions that a smart Taggshop visual commerce platform should possess, along with the benefits it can provide to any eCommerce brand or business.
A Visual Commerce Platform Usually Should Have The Following Features
Add CTA (Shoppability To Visuals)
The primary feature that any visual commerce platform should have is that it can render shopability to the visuals, which lets them become commercial.
Shoppable and Shoppability is a very hot term trending nowadays, especially in the eCommerce industry.
When an ordinary visual is added with a CTA (CALL TO ACTION) button, which directly takes the user to the product’s landing page, this process is called adding Shoppability to the visual.
Shoppable Instagram, and Shoppable Facebook are some of the common examples of Shoppability. But Facebook and Instagram themselves provide a feature to convert their posts into shoppable.
Whereas a visual commerce platform allows you to aggregate all the useful visuals from social media on your business website and lets you make them shoppable.
It is like, you have a website with all the user-generated real-life examples for your products with a CTA button.
Add Products To The Influencing Visuals
A visual commerce platform allows you to utilize the best visuals for your product.
The visuals that we aggregate from social media usually are user-generated content. With a visual commerce platform like Taggshop, we can also add our personal content along with social media visuals in case we think we have a better visual for the product.
An ideal visual commerce platform allows you to add custom posts and tag your product to them.
Influencer marketing is all about this. We curate the random visuals we have aggregated and choose some of the most influencing ones for our product promotion.
Brainstorm Over Your Products Analytics
Analytics is something without which one can not judge performance and results.
An ideal visual commerce platform must have a robust analytic tool for your shoppable posts. Whether they are getting engagements or not? If yes, then with what frequency the CTAs are getting clicked?
Every metric related to your shoppable posts is crucial for your overall results and performance.
Once you have an overall metric data for your posts, you can use analysis and brainstorm over the pluses and minuses and improve your business performance in the next term.
Sentimental Analysis
Data-based analytics is something very regular thing for any business.
If something goes off the road and becomes noticeable, you get sentimental analysis for your services and products.
An exceptional visual commerce platform provides you with a data-based analytics tool and a sentimental analysis of your products. Whether the customers/users are finding it attractive or not. Trust me, that also would help you analyzing over the sentimentally best and worst-performing posts.
Themes and Custom CSS
Any visual commerce platform should not only provide commercial functionalities. As far as visual representation is concerned, the looks and layout of your product are always crucial.
Any e-business must have a website, and UI/UX is one of the most important things that any business owner should take care of.
Thus, an ideal visual commerce platform should also offer all the liberties to edit and customize the visual layout and look with multiple themes and custom CSS to make them synchronize with the website they’ll be going to integrate with.
Benefits Of Visual Commerce Platform
Traffic Exchange
A visual commerce platform allows you to do commerce irrespective of what business website you have. It lets you represent your eCommerce business to your non-eCommerce website and direct traffic to it.
Shoppability Increases the Sales
If any visual is attractive and provided with an interactive CTA, it will gain engagement to it.
Visual commerce is about adding a commercial perspective to an attractive real-life visual, having the product visible rather than ordinary white background images.
Higher User Engagement
As far as the eCommerce industry is concerned, the more genuine the visuals, the more user engagement will be.
People find it trustworthy when they see a product already doing good with another user rather than watching paid models wearing their loved clothes. The more trustworthy your product representation is, the more user engagement it will get. Also, word-of-mouth helps increase user engagement after you’ve built an image of showcasing real-life examples for your product.
Conclusion
Taggshop is an ideal visual commerce platform that’ll offer you all the above functionalities and more than the benefits mentioned above. It is about you now if you want to leverage your eCommerce business smartly or hustle day and night with traditional marketing approaches.
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Author Bio: I’m Alice Herman, and I’m a digital marketer and technical writer. I’m passionate about exploring and writing about innovation, technology, and digital marketing trends.