Visual commerce platforms are slowly gaining momentum for their exceptional results are helping e-commerce industries reach new heights.
Visual commerce platforms are all about discovering, managing, embedding, and displaying the user-generated content. All these things are possible with remarkable tools such as taggbox. It also provides you with a feature to analyze and study your performance and make changes according to how your users are reacting to the posts. You can look into the insights and decide which post is getting you results and which post is less likely.
Know more about visual commerce and its benefits for your e-commerce website:
What is Visual Commerce?
As the name speaks itself, when the commerce is done with the help of visuals, around visuals, by the visuals, then it is called visual commerce.
In a relative sense, as well, when a business that is based on visual representation like an eCommerce business, is when done using visuals that are eventually available on social media, it is termed as visual commerce.
As Visual commerce is a field now, where entrepreneurs run businesses, they must be running it in a platform for sure. Without a platform or a medium, no business is possible.
Therefore, in this article, you will find out what actually a visual commerce platform is, and how to use it for increasing sales.
How to use Visual Commerce Platform for increasing sales?
When you play around visuals, that shows you are using a visual commerce platform.
Taggshop Visual commerce platform is something that allows the customers to almost touch, feel, and experience the product. The only riddle that remains unsolved is how you can make them do so?
Well, two niche things will help you make the audience do so. The first is social media, and the other is a visual commerce platform.
Social media because it is a hub of user-generated or visual content. And, visual commerce platform because it has the potential to integrate those visuals with your eCommerce website and let the audience almost touch, feel, experience your product.
Thus, once you have incorporated a visual commerce platform like Taggshop, that allows you to play around visuals as an eCommerce brand owner and engage as much audience as possible through it.
If we like to sum it up in short, utilizing visuals to compel the audience for exploring the website and ultimately making them do commerce is visual commerce all about.
In this article, we’ll be describing all the details and functioning that a smart Taggshop visual commerce platform should possess, along with the benefits it can provide with any eCommerce brand or business.
A Visual Commerce Platform Usually Should Have The Following Features
Add CTA (Shoppability To Visuals)
The main and primary feature that any visual commerce platform should have is that it can render shoppability to the visuals, which lets them become commercial.
Shoppable and Shoppability is a very hot term trending nowadays, especially in the eCommerce industry.
When an ordinary visual is added with a CTA (CALL TO ACTION) button, which takes the user to the product’s landing page directly, this process is called adding Shoppability to the visual.
Shoppable Instagram, Shoppable Facebook are some of the common examples of Shoppability. But Facebook and Instagram itself provide a feature to convert its posts into shoppable.
Whereas, a visual commerce platform allows you to aggregate all the useful visuals from social media on your business website and lets you make them shoppable.
It is like, you have a website with all the user-generated real-life examples for your products with a CTA button.
Add Products To The Influencing Visuals
A visual commerce platform gives you an opportunity to utilize the best visuals for your product.
The visuals that we aggregate from social media usually are user-generated content. With a visual commerce platform like Taggshop, we can also add our personal content along with the social media visuals in case we think we have a better visual for the product.
An ideal visual commerce platform offers you the liberty to add custom posts and tag your product to them.
Influencer marketing is all about this. We curate the random visuals that we have aggregated and choose some of the most influencing ones for our product promotion.
Brainstorm Over Your Products Analytics
Analytics is something without which one can not judge one’s performance and results.
An ideal visual commerce platform must have a robust analytic tool for your shoppable posts. Whether they are getting engagements or not? If yes, then with what frequency the CTAs are getting clicked?
Every single metric related to your shoppable posts is crucial for your overall results and performances.
Once you have an overall metric data for your posts, you can use analysis and brainstorm over the pluses and minuses and improve your business performance in the next term.
Data-based analytics is something very regular thing for any business.
If something that goes off the road and becomes noticeable is when you get sentimental analysis for your services and products.
An exceptional visual commerce platform not only provides you with a data-based analytics tool but also gives you a sentimental analysis of your products. Whether the customers/users are finding it attractive or not. Trust me, that also would help you analyzing over the sentimentally best and worst-performing post.
Themes and Custom CSS
Any visual commerce platform should not only just provide commercial functionalities. As far as visual representation is concerned, the looks and layout of your product are always crucial.
Any e-business must have a website, and UI/UX is one of the most important things that any business owner should take care about.
Thus, an ideal visual commerce platform should also offer all the liberties to edit and customize the visual layout and look with multiple themes and custom CSS to make them synchronize with the website they’ll be going to integrate with.
Benefits Of Visual Commerce Platform
A visual commerce platform is allowing you to do commerce irrespective of what business website you have. It lets you represent your eCommerce business to your non-eCommerce website and let that traffic directed to it.
Shoppability Increases the Sales
If any visual is attractive and provided with an interactive CTA, it will definitely gain engagements to it.
Visual commerce is all about adding a commercial perspective to an attractive real-life visual, having the product visible in it rather than ordinary white background images.
Higher User Engagement
As far as the eCommerce industry is concerned, the more the genuine visuals, the more the user engagement will be.
People find it trustworthy when they see a product already doing good with another user rather than watching paid models wearing their loved clothes. The more trustworthy your product representation is, the more user engagement it will get. Also, the word-of-mouth helps a lot in increasing the user engagements after you’ve built an image of showcasing real-life examples for your product.
Taggshop is an ideal visual commerce platform that’ll offer you all the above functionalities and more than the benefits, as mentioned above. It is all about you now if you want to leverage your eCommerce business smartly or want to hustle day and night with the traditional marketing approaches.
Author Bio: I’m Alice Herman, and I’m a digital marketer and technical writer. I’m passionate about exploring and writing about innovation, technology, and digital marketing trends.