Thinking you want to start an ecommerce business? It’s more rewarding to start your business and watch it grow rather than slaving away making other businesses grow. The good news is that you can build an ecommerce business from scratch and no one can take it away from you.
Note that ecommerce is a booming form of business. If you are contemplating setting up an ecommerce business, here are the most important things you should do.
1. Set up a checkout process at PayPal
One of the most effective and trusted payment transfer solutions on the internet today is PayPal. You won’t fill in any forms after the initial set up. Besides, most people accept PayPal transfers.
According to data released by Caffeinated Digital, about 56% of the people who shop online expect to find a variety of payment options on ecommerce stores. Therefore, it’s wise to provide other payment methods that are easy to use just like PayPal.
Eyal Lasker, the senior product manager at Klarna, has studied different checkout processes and understands how these processes impact the overall shopping experience online. He says that having long forms with irrelevant questions that shoppers must answer during the checkout process is a complete loss of focus and negatively affects the customers’ shopping experience. When checkout at a physical store, the cashiers don’t ask for your childhood nickname.
Focus on making sure that your ecommerce store checkout process is as simple as possible and secure. Buyers visit your store to purchase products not to create an account each time they want to buy something or start answering irrelevant questions.
2. SEO should be a priority
In his post on Kissmetrics, Justin Bullion, the Yotpo’s social and content marketing manager, says that he analyzed over 18,000 ecommerce stores in Yotpo’s database and realized that 30.5% of the entire traffic to those websites was from organic searches on popular search engines including Google, Yahoo, Bing, and more.
According to Bullion’s findings, an average ecommerce site gets approximately 30.5% of its traffic from search engines like Google, Yahoo, and Bing. That means ecommerce businesses must take SEO seriously. Therefore, focus on getting backlinks from reputable websites, use the right keywords, and more. Research extensively and set up SEO strategies that can help your ecommerce store rank well in search engines.
All the most popular ecommerce websites invest heavily in SEO and other forms of online marketing. Even if your business can’t afford expensive digital marketing strategies, consider getting an affordable service from a professional.
3. Hire a professional social media manager
Your business’s presence on social networks is important. It helps your business build a great reputation, rapport with clients or prospects, enhance the traffic to your ecommerce store, and more. You require a professional to manage all your business social media accounts. This will free up your time and other resources to focus on other important aspects of your business.
However, that doesn’t mean that you should never log into your business social networks. Once in a while, you can publish something on your company’s Facebook page or Twitter. Your social media manager is likely to spend a lot of hours on social media and bring the best out of it for your company.
4. Use the right pricing strategy
Most people quote their products below list prices to attract clients. That’s a good idea. However, always make sure that you aren’t trying to mislead people into purchasing your products. According to information released recently, Overstock.com was recently fine $6.8 million because offering incorrect information regarding prices.
- In a recent post published on Upstream Commerce, Naomi Shapiro shares some of the charges that most retailers have been taken to court for.
- Citing different prices for comparison that no-one is selling at
- Referring to non-existent list prices
- Selling products at ‘outlet’ or ‘rack’ stores that customers thought were from the company’s store, when these goods were exclusively manufactured in the outlet stores.
5. Use a simple name for your ecommerce store
You don’t want your company to carry a name that can’t be remembered easily. Therefore, pick a simple name that can easily stick in people’s minds. According to a post published on The Next Web, a business name should be simple, memorable, marketable, and strong.
Keep in mind that whenever you have to explain your company name or apologize for it, you are simply devaluing your brand. That means that your business name should be self-explanatory. Your prospects should be able to understand what it means easily.
Understanding the basics discussed in this article will make it easier for you to set up a successful ecommerce store. Note that you should continue learning all the important aspects of a successful ecommerce store.