Online furniture retailer Wayfair invests heavily in technology to make furniture shopping more of a sure bet for online shoppers. Furniture shopping can be difficult because it requires the ability to place a potential product in your home through visualization alone. By minimizing the risk of ordering a piece online, Wayfair is making it easier to purchase with confidence.
One of the marketing efforts that Wayfair does particularly well is they alert customers of sales and clearance events. The company sells home goods online, but you can find Wayfair coupon codes on postcards in the mail, emails, and popular deal websites.
Designers powered by AI save you time
Wayfair’s tech efforts are about offering customers personalized recommendations rather than overwhelming them with choices. The site uses customer data to make relevant recommendations and product listings, so it saves you valuable time from slogging through inventory you don’t like. It’s like shopping with a designer who knows your tastes and only recommends items that are most likely to please you.
The large catalog can overwhelm shoppers, so the goal is to curate a collection for customers using data from previous visits. People don’t always know what they’re looking for, but their previous searches, likes, and interactions allow the site to personalize what products appear in the results and help create idea boards that appeal to the customer.
Image searches find you a great deal
Shopping for a great deal became easier last year when Wayfair launched a powerful image search feature. It allows customers to search for a particular type or style of furniture by uploading a photo of one they like.
Say you’ve seen a table that you like that would be perfect for your place. Snap a picture of it, upload the image and Wayfair can help you find similar pieces at different price points. This makes it easy to find the design you like at a price you can afford.
Shop the look in a virtual room
If you’re having trouble visualizing, you can see how items would fit in your home by building a virtual copy of your room in the app. Build a room in a particular style to give you a clear understanding of how all the pieces and styles of furniture will work together. It’s like having a TV designer show you an onscreen view of your finished house before you make a purchase.
An updated version of this feature delivered in augmented reality is in development. The concept is that you can browse through Wayfair’s furniture and décor and pull items into your space and try different layouts with a virtual reality headset. It combines the ease of the web and the power of mixed reality. Wayfair will launch the new experience on The Magic Leap One augmented reality device.
Wayfair rolled out digital personalization tools early and built all of their tech in-house. The company has an incredibly broad range of products at every price point, so the tech platform is designed to help you find the furniture you like and boost your confidence in your purchasing decisions. To make online shopping easier, Wayfair offers opportunities to consult professional designers as well as hassle-free returns.
Powerful technology combined with Wayfair’s free shipping takes the risk out of shopping for furniture online. It helps you source deals on items you like by showing compatible pieces and building a virtual space for you to see them.