Starting a hair or makeup salon is a hefty task. We’ll walk you through what it takes to start your own salon.
There are a lot of steps to creating one – the same as starting any business.
But, it is definitely possible and a fun yet challenging adventure to go on.
This doesn’t have to be a difficult problem that stands in front of you and your dreams.
This is the path where you will learn, fumble, and above all make great memories.
The creation of the salon is part of the dream.
Breaking it down into small steps makes it easier to digest and tackle.
Soon enough, after you’ve done all the small things, you’ll be ready for opening day.
It’ll seem like a breeze.
But first, those small steps…
Finding a Location
You can’t have a salon without a physical location.
This should be well researched and planned before actually making a purchase or signing a lease.
Be sure to find somewhere that is as centrally located as possible, but preferably not close to other salons so that the community will come to think of you as the primary salon.
Alternatively, you could set up premises in your own home, or go mobile, traveling to clients’ homes.
After deciding on a good location to start your own salon, decorating is key.
Go for calm and soothing colors that inspire relaxation.
Also, make the furniture bright but not overcrowded in the area.
You want the customers to feel at home or as if they were in a paradise away from home.
Services and Products
Deciding what you are going to sell, service, and product-wise, is the next step.
Are you going to specialize in hair?
How about doing nails?
Or maybe you want to do skincare.
These things are important because it determines what equipment you’ll need and what types of products you can potentially partner with.
You should also do research to see what is common in your area.
This way you can market yourself differently or go an entirely different route to rope in new clientele.
Hiring the Right Staff
The atmosphere is created by the staff.
This is an important lesson for maintaining a salon.
If you have great services and a relaxing building design but your workers are rude, bossy, and do a bad job, customers will not care about anything else.
Be sure to pick workers that are well trained not only in providing the services but also in providing top-notch customer service.
These people should also be friendly, loyal, and willing to help you build your business up from the ground.
Beauty is an art, and if your employees are serious about it, they will help your business thrive.
Besides hiring the right employees, you can make your business more efficient by using the right software; just get the app that suits your business and you’ll find yourself saving so much time!
Advertising is for getting customers excited about your opening, for highlighting your services, and for getting more clientele.
There are many different ways to advertise but with the technology-driven era we live it, it can seem overwhelming.
But technology makes advertising simple.
Of course, you should have social media to show off your services and the workers.
Instagram is a great way to show off the new nail art, hair designs, or facials that your team is concocting.
But using Twitter and Facebook to promote events is important as well.
Plus, there are plenty of blogs, websites, and apps, like glossgenius where you can advertise directly to clients and work with them to schedule appointments.
This is especially important for business just starting up.
If you have apps to help you with scheduling, it takes a load off of your shoulders since you’ll be busy with all the other aspects of creating your own business.
So – go get ‘em.
You can do it!