A business that is just like a lot of other businesses has to use every possible angle to attract customers. This does, of course, mean making use of sales, promotions, and special events but it cannot be limited to such gimmicks. They provide mostly short-term gains. Any company in a highly competitive market has to find something that will make people think of them rather than their competitors as a matter of course.
The website of Speedqueen Laundry provides a good example of one way to go about this. They sell commercial laundry equipment in Australia. This is a fairly competitive market, as there are many different brands of commercial washing machines and dryers. This company has seized upon two opportunities to stand out from the rest.
Firstly they concentrate on just a couple of brands of high quality and good reputation and secured the rights to be the sole distributors of those brands in the territories they cover. This allows them to use some of the popularity and name recognition that has already been established by those brands of laundry equipment.
Secondly, they capitalize on the unique needs of the regions that they serve. New South Wales and Western Australia are known for their mining industries, and the company markets some of their equipment specifically toward that industry. This local touch will not only attract more customers from the region, but it will also make the company look more like a local company that understands local people, which is good advertising.
There are other ways to attract long-term customer attention as well of course. If some related product or service is associated with or useful to the primary one, a business can always provide it as a way of adding value while standing out.
Partnering with other local businesses to offer joint deals and projects is another way of going about it. In addition to such approaches as these, and business in a highly competitive field should also take care to do some research on the looks and logos of the competition. It is also important to create a look that is distinct from what everyone else has. Never follow trends. It makes it impossible to stand out from the crowd.