It’s no secret that interest in Korean makeup and skincare has been on the rise.
The beauty industry has expanded tremendously in the last decade or so, and now we have a variety of products to show for it.
Also, innovative trends always pop up and give influencers something to talk about for a few months at least.
But some are here to stay.
Before you start the foundation, you’ll want to make sure your face is clean and moisturized, we recommend the best Korean Moisturizer for Dry Skin.
In recent years, a previously unknown newcomer has taken the world of cosmetics by storm.
According to this Beauty Essential article, Korean foundations have become a viable alternative to traditional cream and powder formulas on the Western market.
And with so many options out there, the possibilities are endless.
How to Choose
The South Korean approach to face makeup is vastly different than that in Europe and the United States.
For this reason, you need to possess a few bits of vital information to understand better which products will suit you.
Here are three essential tips to help you choose the best Korean foundations with great ease.
1. Expect Sheer Coverage
When putting on face makeup, it’s natural to expect a flawless appearance. This concept is equally true all over the world, regardless of current trends and technologies. But instead of relying on high coverage products, Korean foundations are focused on offering a sheer formula with an incorporated blurring effect. The idea is to disguise your blemishes, pimples, fine lines and other imperfections with a lightweight finish that evens out the skin while still looking natural.
In fact, makeup-enhanced natural beauty is all the rage in Asian countries. Instead of adding thick layers to conceal everything completely, girls in this area focus more on skin care and prefer their makeup to be weightless, glowing, and healthy. Furthermore, versatile products that serve multiple purposes are favored.
2. Anticipate Limited Shade Range
The beauty world has only recently become aware that it has a shade range problem. When Rihanna launched Fenty Beauty and introduced to the market a foundation that had 40 tones right off the bat with the promise to expand on that, we were left shaken. Why weren’t more brands doing that?
Unfortunately, you won’t find a solution to this with Korean foundations. Their shade range is more than limited. Products such as the Erborian 5-in-1 BB Créme come with as little as two options, which usually are a paler shade and a medium one. Nevertheless, their sheerness allows them to be used on a variety of skin tones.
Therefore, if your skin is quite dark, you might not be able to find something on the Korean beauty aisle of your local Sephora. You will still be able to utilize other colorless products, such as skincare and primers. And if you can pull off the foundation shade, then go for it. It will work wonders on your complexion, and you will look as if you’re lit from within.
3. Choose Your Formula
As stated by The New York Times, the first Korean beauty export to hit Western markets was the BB cream. It all happened way back in 2011 when Dr. Jart+ launched two brand new products of this type in Sephora. Western brands soon started emulating this, but nothing will ever beat the original.
While the BB cream is the most popular type of Korean face makeup, there are also other formats to choose from. Cushion foundations have become increasingly popular over the last couple of years, and you can also find the BB cushion variety in stores. And the innovation doesn’t end here.
Plenty of South Korean brands are coming up with more and more ingenious concepts for their products. Customizable serum and foundation mixtures are also somewhat of an interesting addition to the market right now because they allow users to tailor the coverage and protection to suit their every need.
What is more, keep in mind that a plump and dewy complexion is usually sought after. Thus, if you have dry skin, you will most likely love many of these formulas. But if the case of oily skin, you might want to look into specifically targeted Korean cosmetics for this type of complexion, as well as serums and creams for acne-prone skin.
Ever since the first Korean BB cream entered the Western market through Sephora in 2011, the industry has been fascinated with such products. However, if you’ve been considering purchasing in this department, keep in mind that beauty ideals in the Asian countries are different from ours.
Sheer coverage is preferred, and a limited shade range is usually available. Furthermore, you need to test out the various formats and formulas before deciding what’s best for your complexion. But once you make your choice, your skin will become youthful, glowing, and healthy in no time at all.