It’s no mystery that little girls love horses. And what’s not to love? They are amazing, beautiful animals.
This article takes a look at how to sell a horse. This can be challenging, but it’s not impossible. Keep reading to learn some tips for making the process of rehoming your family horse as painless as possible.
Give Your Horse a Full Makeover
Once you’ve made the decision to find a new home for your horse, you need to get her in tip-top physical condition. Horses are gorgeous animals, but it doesn’t take much time for them to start looking a bit neglected.
In other words, they need the full spa treatment to make them look their best for presentation to potential buyers.
To make a strong impression on the person writing the check, you’ll want to give your horse a glossy coat, tidy up the mane and tail, and put on new shoes.
Another suggestion for maximizing your horse’s appeal is to have it trained. This might seem like an added expense you’d rather avoid, but it will prove to be worth every penny.
Take the Best Photos Possible
Never underestimate the power of good photos. When potential buyers are searching online for horses, you want your listing to stand out.
If you have the skills and equipment to produce top-quality photos, feel free to do the job yourself. But don’t hesitate to hire a pro in order to take your pics to the next level.
A trained photographer will know how to make your horse truly stand out among others on the market and increase the odds of a quick offer at the highest price possible.
Make a Video
When it comes to horses, photos simply aren’t enough. Make your listing rise above the crowd by including a video. This is another area where we recommend that you consider hiring a professional videographer who can make your horse look like a movie star.
Seeing a horse in action will help elevate your presentation by giving it dimension and offering a taste of its personality. People love videos, and listings with videos attract more attention and do so faster.
Keep in mind that your video should be a maximum of three minutes. It should show the horse walking, trotting, and cantering. And if she has any special training, this is the perfect place to show it off.
Write a Descriptive Listing
Not that you’ve got your pics and video, it’s time to sit down and write the best listing possible.
The description of your horse should be concise and accurate. You’ve attracted eyeballs based on the photos and video, so now you need to provide details.
You should include a brief history, discuss the horse’s age, height and weight, breeding, training and show records, and describe her personality.
Prepare the Paperwork
Your horse’s paperwork is an important part of the sales process. It needs to include the registration papers, DNA tests with results, all veterinary records, and any production records.
It’s also a good idea to include the sire and dam records and photos if you have those on hand.
Keep the Price Reasonable
Pricing is always tricky. After all, if you set the price too high, you could end up wasting a lot of time and risk losing credibility. And yet by setting the price too low, you risk leaving money on the table.
Many factors are involved in determining the value of a horse. You will need to consider the animal’s overall health, temperament, training, breeding, soundness, and talent.
The best way to sell your horse quickly is to know your market. Research listings for other horses being sold in your area. This will be a good indicator of what you can expect to get in the current market and then set your price accordingly.
It’s also a smart idea to price your horse according to the type of buyer you hope to attract. Families looking for a horse for the kids will be a much different market than someone looking for a show horse.
Communicate with Potential Buyers
Prompt, friendly communication with potential buyers is crucial. They will have lots of questions, and you need to be as responsive and informative as possible.
Taking the time to respond to phone calls and emails will make a good impression. Missed correspondence can easily turn people off. We also highly recommend hiring a broker with the skills to sell a horse quickly.
Get Signed Releases for Trial Rides
You should expect potential buyers to want to see the horse in person before making an offer. If they request to ride the horse, have them sign a release so that you aren’t held legally responsible in case of an accident.
This is very important because your homeowners’ insurance policy likely won’t cover any accidents involving injuries to prospective horse buyers.
Get a Signed Sales Agreement
Now that you’ve negotiated with the buyer and have agreed on a price, it’s imperative that the final sales agreement be put in writing, including a clear plan for payment and horse transport.
It would also be wise to keep all email correspondence regarding the sale, just in case of any problems or disputes that might arise down the road.
Important Tips for How to Sell a Horse
Someday the moment will finally arrive when your daughter has outgrown the horse she loves so much. Finding a new home for her beloved childhood friend will require learning how to sell a horse.
This process doesn’t have to be complicated, but it’s important to make sure you do it right. That way you’ll be able to find the best home possible so that everyone involved can live happily ever after.
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