Businesses are more and more using sporting events for brand promotion and marketing. They sponsor the events and even the sportswear that carry the company’s logo or message. A great example of companies involving the masses in their publicity campaign are the marathons organized in various large cities. They are held different times where the participants wear printed T-shirts of the event sponsoring companies. Organizing marathons is an excellent way of raising funds for charity too. However, the underlining business perspective becomes evident from the printed sporting apparels and T-shirts that carry subtle marketing messages.
Companies that sponsor sporting events must take special care not only to design and print the apparel but also select the right material that is comfortable for the participants. For printing T-shirts, companies can log on to theprintbar.com and must seek expert guidance in choosing the right kind of material that participants would be most comfortable with. And since comfort influences performance, the choice of T-shirt material for runners becomes even more important.
Sportswear material is special
The standard fabric used for daily wear is often not suitable for T-shirts worn by runners when running marathons. That is because Long-distance running causes a lot of stress on the clothing. Profuse sweating can cause a lot of discomforts if the fabric of T-shirts is not appropriate for the occasion. The material must have suitable qualities for absorbing sweat and keep the body cool so that runners feel comfortable when performing.
Qualities of T-shirt material used by runners
Garments used for sports are available in a wide variety that addresses the needs of the participants by considering the climatic conditions, whether it is hot or cold. Contemporary sportswear comes in various qualities and types.
Thermal insulation – Clothing insulation is very important because it protects the wearer from the elements of weather by keeping them warm or cool. Garments that use thermal insulation technology have three layers. The layer that meets the skin removes sweat. The outside layer acts as a windbreaker, and the intermediate layer traps air and prevents the outer layer from touching the skin.
Wicking – Fabrics created with wicking ability uses exclusive technology that allows absorption of moisture and subsequently expels it in the form of vapor. Created especially for marathon runners who can stay dry while running very long distance, these garments provide the right comfort. Some wicking fabrics not only dry fast but also facilitate extra ventilation.
Antistatic performance– this type of fabric is unique because it prevents the build-up of static electricity and even capable of reducing its effects. This fabric is suitable for making sportswear worn by sportsmen during training.
Water vapor transmission – Some fabrics must have the ability to retain moisture and is measured by the amount of water vapor it transmits. Lower transmission is better because it translates into higher moisture retention.
UV protection – Fabrics that have the property of protecting from UV radiation minimizes the risks of skin cancer that happens from extensive sun exposure. T-shirts made from such fabric ensure that runners can overcome the effects of sun exposure.
Finally, sportswear fabrics must-have antimicrobial qualities that prevent bad body odor.