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JD Big Data Reveals the Power of Local Products

Chinese products have become the world’s favorites. It’s rare to pass through a shop and not see made from China products. The love for these products may be mostly attributed to the quality and fair prices. Research done by JD big data revealed that most high-earning entrepreneurs from China use local products. Here is what the data shows.

Buying from local markets concept, support for local marketing background.

A Rising Food Consumption Data

Despite the cry about a deteriorating economy in most parts of the world, 2020 was a year of China’s prosperity. The country saw a massive demand for local products. The need for fresh domestic products rose by 156 percent as people ate beef, pork, and mutton more than in other years. Consumption of frozen meat and deli marked the highest demand in the year. Bakers supplied their products ten times more during the pandemic.

Anything and everything

Apart from food products, the demand for other Chinese items also increased. The local supply chain struggled to meet the demand for protective equipment. The need for masks glucometers rose tenfold in the year. The sale may explain the heightened debate about the ethical consideration in making a profit during a disaster.

Using technology

The use of e-commerce has enabled traders in china to expand their market size. The lockdown in the country prevents people from physical shopping. Thanks to technology, Chinese people enjoyed home delivery as they ordered their products from online stores. Most of the orders came from family and friend referrals. Online shopping for domestic brands had increased by 20 percent by the end of the year compared to international products.

International Versus Local

The JD big data compared China’s demand for international and domestic products. Domestic brands for women, children, sports, and personal products maintained a high order. The need for local cosmetic products for women rose to 150 percent. People preferred to use imported toys, musical instruments, and stationery.

Reaching the Interiors

The online trading platforms helped domestic traders expand their wings. The entrepreneurs reached the lower tier market. The current consumers of domestic brands are the fifth and sixth-tier cities. First-tier cities have joined the love for local brands as producers continue to press on these areas. The consumption of local products in Shanghai continues to increase through the international market’s influence is still eminent in the area.

Eye Opener

The statistics showed that people do not shop blindly. 94.27 percent of online shoppers depended on product reviews to make their decision. The product’s quality and the number of product consumers attracted buyers.

A google search revealed that 32 percent of the most searched words were related to the brand. Domestic brands accounted for ten percent of it. Locally produced mobile phones’ recognition is still high in the area.

A New Insight

The top twenty searched words show that consumers are well informed in their purchase decisions. Researchers show that domestic brands still have an opportunity in lower-tier markets. The potential will only be exploited by those willing to pay the price. The consumers in these market-level values performance and price ratio for food. They also buy products mostly based on familiarity. A family member will recommend using the product, and everyone else in the family will follow suit. Zhao Ping commented that the market works well through word of mouth.

These are the findings of JD big data research. China’s domestic brands are almost dominating the market due to their quality and efficiency. The new online shopping and referrals technology will enable the producers to increase their coverage.

About Julee: Julee Morrison is an experienced author with 35 years of expertise in parenting and recipes. She is the author of four cookbooks: The Instant Pot College Cookbook, The How-To Cookbook for Teens, The Complete Cookbook for Teens, and The Complete College Cookbook. Julee is passionate about baking, crystals, reading, and family. Her writing has appeared in The LA Times (Bon Jovi Obsession Goes Global), Disney's Family Fun Magazine (August 2010, July 2009, September 2008), and My Family Gave Up Television (page 92, Disney Family Fun August 2010). Her great ideas have been featured in Disney's Family Fun (Page 80, September 2008) and the Write for Charity book From the Heart (May 2010). Julee's work has also been published in Weight Watchers Magazine, All You Magazine (Jan. 2011, February 2011, June 2013), Scholastic Parent and Child Magazine (Oct. 2011), Red River Family Magazine (Jan. 2011),, and more. Notably, her article "My Toddler Stood on Elvis' Grave and Scaled Over Boulders to Get to a Dinosaur" made AP News, and "The Sly Way I Cured My Child's Lying Habit" was featured on PopSugar. When she's not writing, Julee enjoys spending time with her family and exploring new baking recipes.
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