Chinese products have become the world’s favorites. It’s rare to pass through a shop and not see made from China products. The love for these products may be mostly attributed to the quality and fair prices. Research done by JD big data revealed that most high-earning entrepreneurs from China use local products. Here is what the data shows.
A Rising Food Consumption Data
Despite the cry about a deteriorating economy in most parts of the world, 2020 was a year of China’s prosperity. The country saw a massive demand for local products. The need for fresh domestic products rose by 156 percent as people ate beef, pork, and mutton more than in other years. Consumption of frozen meat and deli marked the highest demand in the year. Bakers supplied their products ten times more during the pandemic.
Anything and everything
Apart from food products, the demand for other Chinese items also increased. The local supply chain had a hard time meeting the demand for protective equipment. The need for masks glucometers rose tenfold in the year. The sale may explain the heightened debate about the ethical consideration in making a profit during a disaster.
The use of e-commerce has enabled traders in china to expand their market size. The lockdown in the country prevents people from physical shopping. Thanks to technology, Chinese people continued to enjoy home delivery as they ordered their products from online stores. Most of the orders came from family and friend referrals. Online shopping for domestic brands had increased by 20 percent by the end of the year compared to international products.
International Versus Local
The JD big data compared the demand for international and domestic products in China. Domestic brands for women, children, sports, and personal products maintained a high order. The need for local cosmetic products for women rose to 150 percent. People preferred to use imported toys, musical instruments, and stationery.
Reaching the Interiors
The online trading platforms helped domestic traders expand their wings. The entrepreneurs reached the lower tier market. The current consumers of domestic brands are the fifth and sixth-tier cities. First-tier cities have joined the love for local brands as producers continue to press on these areas. The consumption of local products in Shanghai continues to increase through the international market’s influence is still eminent in the area.
The statistics showed that people do not shop blindly. 94.27 percent of online shoppers depended on product reviews to make their decision. The product’s quality and the number of product’s consumers attracted buyers.
A google search revealed 32 percent of the most searched words were related to the brand. Domestic brands accounted for ten percent of it. Locally produced mobile phones’ recognition is still high in the area.
A New Insight
The top twenty searched words show that consumers are well informed in their decision to purchase products. Researchers show that domestic brands still have an opportunity in lower-tier markets. The potential will only be exploited by those willing to pay the price. The consumers in these market-level values performance and price ratio for food. They also buy products mostly based on familiarity. A family member will recommend using the product, and everyone else in the family will follow suit. Zhao Ping commented that the market works well through word of mouth.
These are the findings of JD big data research. Domestic brands in China are almost taking over the market due to their quality and efficiency. The new technology of online shopping and referrals will enable the producers to increase their coverage.