Part of my obsession includes the show Mad Men. It took me a few episodes to get behind it but I found it original and can’t get enough of it. Steven C. Eisner was inspired by Mad Men and wrote The MINEFIELDS based off the idea.
In The MINEFIELDS, Eisner takes the reader into the Ad business and gives a perspective that, like the show, is original. I love the tone of the book, it feels as if a narrator is filling in the details as the magnificently created characters go about their life. It was a book that had me continuously wanting more.
The characters are developed well and it’s easy to become part of their world. Eisner, out of the gate, forms relationships between them making the book blend well, as if the reader knows these people on a personal level. I was really impressed as the book build bonds and, like human nature, evolved into conflict that made for an outstanding story line.
The book follows Sam and his wife, Amy, through their determination to create a firm that is not only profitable but admired. Part of their plan has them hiring a financial pit-bull as their chief executive officer as well as an award-winning creative director, who trained under Sam’s own mentor. It doesn’t take long before Sam realizes his high-priced team of talent has their own agenda.
One of the things I think makes the book so believable is that if mirror’s the events of the author’s own life, when his homegrown agency, Eisner Communications, fell into serious trouble just weeks after being named the most creative mid-sized advertising agency in America. “The field is precarious by nature – one day you’re up in the clouds and the next the same account can cause you to crash,” says Eisner.
Sam must reach into his core and connect to his father’s wisdom on survival as he learns that some of his most bitter enemies lie within his own business – and family.
If you seek adventure, intrigue and suspense when reading, The MINEFIELDS is a must read!
About the Book
About the book: Situated smack between the cigarette-and-martini days of Mad Men and the nihilism of House of Lies, Eisner paints a classic roman a clef in stinging detail. Protagonist Sam Spiegel is the Golden Boy with the New York business world at his feet when he is called home to Philadelphia just as he has begun to make his mark. His father, Holocaust survivor Harry Spiegel, is ailing and it’s with reservations that Sam takes on the challenge to grow his father’s firm, Spiegel Communications, into national prominence. The complex themes of the father-and-son relationship, like those found in the works of Chaim Potok and Mario Puzo, are brought vividly to life as Sam and Harry battle over the future of the family legacy.
About the Author
Before writing his novel and after learning the ropes of the ad business at Doyle Dane Bernbach, New York, Steve C. Eisner built and led Eisner Communications, a Baltimore-based advertising agency, for more than two decades, creating hundreds of effective ad and PR campaigns for leading corporations including Black & Decker, Marriot, McCormick Spices, US Airways, Lenox China, the Maryland Lottery, the Nature Conservancy, and the United Way. Eisner Communications won numerous industry awards including CLIOs, ADDYs, EFFIEs, and the O’Toole for creative excellence across its entire client roster. THE MINEFIELDS is Eisner s first novel.
Read an expert and Guest Post from the author, Steven C. Eisner here.
Disclosure of Material Connection: I received one or more of the products or services mentioned above for free in the hope that I would mention it on my blog. Regardless, I only recommend products or services I use personally and believe will be good for my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”.