As the world entered the millennium of 2000, people around the world began a tradition of love padlocks. This celebration of love, according to legend, may have began prior to World War II when a girl by the name of Nada and a Serbian officer, Relja, fell in love. Relja was called to duty in Greece, leaving Nada behind. It was here Ralja fell in love with a Corfu woman and called off his engagement to Nada. Nada never recovered and is said to have died from a broken heart. Young girls from Nada’s hometown, Vrnjacka Banja, wanted to protect their love and began writing their name, along with the name of their loved one, on padlocks and affixing them to the bridge where Relja and Nada use to meet.
In Rome, the tradition of padlocks is said to be attributed to the book, I Want You, by Italian author, Federico Moccia. The padlocks are common on the bridge Ponte Milvio.
Master Lock recently launched a program called “Master Love Locks” allowing sweethearts, family and friends to virtually lock up their affection for loved ones on various iconic bridges throughout the world by visiting MasterLoveLock.com.
In addition to “locking” the affection, Master Lock is also donating an initial $10,000 to the American Heart Association and pledged to donate an additional dollar for every heart lock created and sent through MasterLoveLock.com until December 31, 2012.
This season, create and send a love lock on the Master Lock website and help out a great charity while doing so.
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