Growing up Life Savers are a huge part of my memories. Sometime before I was born Grandpa was a cigarette smoker. It drove Grandma bonkers, but it wasn’t until the doctor told Grandpa (sometime in his early 40s) that if he didn’t quit smoking he was going to die a young man, that he threw away the cigarettes and reached instead for a roll of Life Savers.
Here’s Grandma and Grandpa several years after that doctor’s prediction:
I don’t remember my grandpa with a pack of cigarettes, but what I do remember is he ALWAYS had a roll of Life Savers. There, tucked in his shirt or hidden in a pants pocket awaited the flavors of variety roll of Life Savers. He’s pop one in his mouth and extend the roll to us kiddos. We devoured them and as our want for those candies increased so did our creativity.
I remember being shorter than Grandpa’s dresser, but knowing he had a roll or two in the bowl up there with his keys and trinkets. I can remember my siblings and cousins, reaching up on to the dresser and feeling around until the familiar roll was in our possession. We’d dart from the room and take cover under the stairs and consume that roll in it’s entirety. Sometimes we’d even hear Grandpa ask, “Who took my Life Savers?”
As adulthood enter my world, sometimes, while standing in line to purchase gasoline or groceries, the site of a roll of Life Savers took me away to a time far simpler. Grandpa loves Butter Rum and Peppermint Life Savers and I think they each might be my favorite too!
Grandpa turned 93 in February. He’s still packin’ Life Savers!
This year Life Savers celebrates 100 years! To commemorate this milestone they’ve launched a limited edition packaging with a few special features, including a code that allows fans to participate in the Connect For A Cause national giving campaign. The giving campaign works like this:
· Enter the code on specially-marked 100th Anniversary packages of Life Savers hard candies, mints and gummies at www.LifeSaversShareRing.com
· For every code entered, a $1 donation will be made through JustGive to the charity chosen by each participant from 100 charities already identified at www.LifeSaversShareRing.com
· The program continues through August 31, 2012
It’s the perfect time for Life Savers, after all, in 1912, candy manufacturer Clarence Crane of Garrettsville, Ohio, invented Life Savers as a “summer candy” that could withstand heat better than chocolate.
Check out the Anniversary hub, www.Life-Savers.com to see how Connect For A Cause works and also learn more about the Life Savers 100th celebration and take a look back at some key moments of Life Savers history.
Here’s a time line of Life Saver’s History to get you ready for the celebration:
- 1912: Crane’s Peppermint Life Savers created by Clarence Crane in Cleveland, Ohio.
- 1913: Edward Noble bought the Life Saver formula, renamed Pep-O-Mint Life Savers, and started Mint Products Company in New York City.
- 1921: The first fruit flavors were produced as solid candies.
- 1925: Technology improved to allow a hole in the center of the fruit candies.
- 1935: The Original Five-Flavor roll of Life Savers debuted.
- 1956: Life Savers Limited merged with Beech-Nut.
- 1968: Beech-Nut Life Savers merged with Squibb.
- 1981: Nabisco Brands Inc. acquired Life Savers from the E.R. Squibb Corporation.
- 1987: Canadian Life Savers business acquired by Hershey Canada.
- 1996: Canadian Life Savers business acquired by Beta Brands Limited.
- 2000: Kraft acquires Nabisco
- 2001: Kraft acquires Canadian Life Savers business from Beta Brands
- 2004: Life Savers business acquired by Wrigley’s
- 2012: Life Savers celebrates 100 years
We all have a moment in our childhood when Life Savers made a friend or gave us hug.
Life Saver is offering One Mommy’s Memorandum reader a Life Saver Prize Pack to help you remember your favorite Life Saver moment, and create a new one!
The Prize Pack Includes:
- 10 Wint O Green rolls
- 10 Pep O Mint rolls
- 2 bags of different flavors
Enter below using the Rafflecopter Widget.
Disclosure of Material Connection: I received one or more of the products or services mentioned above for free in the hope that I would mention it on my blog. Regardless, I only recommend products or services I use personally and believe will be good for my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”.