I love coffee. It fuels me. It’s something I enjoy. One of my favorite brands in Green Mountain Coffee. It’s not just about the flavor–it’s really good, but about what’s behind the coffee. For more than a decade Green Mountain Coffee has been providing a better cup of coffee, beyond the flavor in the cup GMC offers a better quality of life for coffee farmers through the fair trade movement.
It took me awhile to learn about fair trade. It’s about improving the lives of people around the world.
Green Mountain Coffee and acclaimed musicians Grace Potter and Michael Franti are celebrating Fair Trade Month in a big way with “Great Coffee, Good Vibes, Pass It On” – an awareness campaign that will celebrate the good vibes of fair trade through free concerts and an opportunity to win a trip to Costa Rica, one of many locations where Green Mountain Coffee Fair Trade Certified™ coffee is grown.
As part of the campaign, Green Mountain Coffee took Grace Potter to Colombia and Michael Franti to Sumatra to experience firsthand why fair trade means better coffee for you and a better life for farmers.
“During my trip to Colombia, I didn’t just meet the coffee farmers, I met their children and their families,” said Potter, musician and spokesperson for Green Mountain Coffee. “Fair trade has truly brought a better quality of life to farming communities, from access to education to community development, and meeting with these people really opened my eyes to the impact fair trade has had on their lives.”
Green Mountain Coffee offers a great cup of Joe, good vibes and they want to pass it on. Join Michael Franti and GMC on Oct. 24 at 10:30 p.m. EST/7:30 p.m. PST — as he revs up Los Angeles from the first-ever Great Coffee, Good Vibes Lounge, brought to you by Green Mountain Coffee. Fans will be able to visit 7111 Melrose Avenue on October 24 and enjoy a free cup of Green Mountain Coffee Fair Trade Certified™ exclusive performances streamed live on the Green Mountain Coffee Facebook page. Fans are invited to RSVP for the events at Facebook.com/GreenMountainCoffee and experience the good vibes firsthand.
While visiting the GMC Facebook page, view photos and videos from Potter and Franti’s trips to Columbia and Sumatra. After watching the videos, fans will have a chance to receive samples or coupons and enter for a chance to win a six-night trip for two to Costa Rica! This trip includes round trip airfare, a whitewater rafting tour,a canopy tour, a Mangrove boat tour, and additional opportunities to experience one of the countries where Green Mountain Coffee® Fair Trade Certified™ coffee is sourced.
Green Mountain Coffee through it’s parent company, GMCR, became one of the first roasters int eh United States to offer Fair Trade Certified Coffees back in 2000. They have been confirmed, by Fair Trade USA, for the second year in a row as the world’s largest purchaser of Fair Trade Certified coffee, among all coffee roasters for 2011.
Green Mountain Coffee Fair Trade Certified™ coffee is available through specialty and mass retailers, grocery, club and convenience stores, offices, quick-serve restaurants and online. The Green Mountain Coffee brand offers one of the largest selections of Fair Trade Certified™ coffees in the United States.
Learn more about the benefits of fair trade, RSVP for the live streaming concerts and enter the Great Coffee, Good Vibes sweepstakes on the Green Mountain Coffee brand’s Facebook page. For more information about Fair Trade Certified™ Green Mountain Coffee varieties, visit www.GreenMountainCoffee.com.
About Green Mountain Coffee Roasters, Inc.
As a leader in specialty coffee and coffee makers, Green Mountain Coffee Roasters, Inc. (GMCR) (NASDAQ: GMCR) is recognized for its award-winning coffees, innovative brewing technology, and socially responsible business practices. GMCR supports local and global communities by offsetting 100 percent of its direct greenhouse gas emissions, investing in sustainably-grown coffee, and allocating a portion of its profits to socially and environmentally responsible initiatives.
ONE Mommy’s Memorandum fan will win
one bag of premium GMC Coffee and one box of K-cups!
Enter using the Rafflecopter widget below.
Mommy’s Memorandum is not responsible for prize fulfillment. Information provided by GMC, however, I only share information with my readers that I feel are in good practice or of interest. Any opinions, where expressed, are 100% my own.