Starting today, nationally-recognized bloggers Meghan Cooper from JaMonkey, Fred Goodall from Mocha Dad and Kara-Kae of The Mom Diggity, will compete to collect the most books in their communities through August 22. The books will be donated to local charities, as well as Bess the Book Bus. VSP will also be donating up to 5,500 free eye exams and eyewear (worth $2M) for children in need.
Nationally people can donate a book by taking the “eye health promise” on VSP Vision Care’s Book Drive tab: www.Facebook.com/VSPVisionCare
How the Book Drive works:
- For every three books donated in the competition (either through the bloggers or online), VSP will donate one free eye exam (and, if needed, glasses fitted with Transitions lenses) to charities in the bloggers’ communities for children without access to these services. VSP will provide up to 5,500 free eye exams in total for the campaign, a value of more than $2,000,000.
- The blogger who collects the most books will receive an additional 100 free eye exams (and glasses with Transitions lenses) for their charity, as well as a special visit from Bess the Book Bus and the VSP/Transitions Optical Mobile Eyes clinic nicknamed Eyenstein.
“Increasing access to quality eyecare is a priority for VSP,” said Connie Vavricek, director of industry outreach at VSP Vision Care. “To partner with organizations such as Transitions Optical and Bess the Book Bus, who share our passion to give back, increases the collective reach to make a positive impact on the life of a child.”
How to participate:
- If you live in Atlanta, Houston or Oklahoma City, visit JaMonkey, Mocha Dad and The Mom Diggity for book drop off locations.
- If you live outside of these areas, visit www.Facebook.com/VSPVisionCare, select the Book Drive Tab and make a “promise” to protect your eyes. For every promise received, Transitions Optical will donate one free book to Bess the Book Bus.