The television is starting to divert our attention to Black Friday. While I admit there are deals to be found, I’d like you also so consider Small Business Saturday. This year Small Business Saturday falls on November 24 and it’s a great opportunity to help out your local small businesses.
First there was Black Friday, then Cyber Monday. November 27, 2010 was the first ever Small Business Saturday. Small Business Saturday is the day we celebrate the Shop Small movement to drive shoppers to local merchants across the U.S.
More than 200 organizations have already joined American Express OPEN, the company’s small business unit, in declaring the Saturday after Thanksgiving as Small Business Saturday.
My parents have always owned their own business. It was our livelihood growing up and taught my siblings and I some core work ethics. We learned integrity and that working hard felt good and put food on our table. We weren’t necessarily well off and there was a lot of time growing up when my parents were on the road.
Small Businesses are such a valuable asset to the community they are in and provide options that so many chain stores don’t. My parents taught us to give and receive great customer service. To be thankful for everyone who walked through the door.
I watched my mom make business decisions. She seemed to know when it was time to change product or hire someone else. She was a strong role model that made me value the opportunity I have to have my own opinion, to know that I have the option to say, “no” and not feel guilty. She taught us the value of a dollar.
Growing up a trip to the mall was scarce. My parents raised us to support local farmers, solicit vendors that were smaller and in doing so we discovered so many new things, met new people and had a solid foundation for how America truly is a land of opportunity.
As an adult, I have continued the practice of visiting small business establishments. It has given me the opportunity to meet members of my community, develop friendships and find quality people.
There is a grocery store less than a mile from my home. It’s a store that my grandmother has shopped at since I was very small. I continue the tradition. Here, I have introduced my husband to the butcher who has known me since before I was walking. We have engaged in conversation with our neighbors in the aisle and in the off chance something is not right, they are committed to making us happy. They greet us by name. They know what we eat and give us personalized recommendations. If I mention a brand or product I like but can’t find, they order it for me.
As a PTA President, I rallied my community to help our school. It was the small businesses that came to help, giving donations for raffles, becoming guest speakers for assemblies and more.
I have had my hair done by the same woman since I was a sophomore in high school. The beauty salon has moved twice, but the service has always been consistent.
I encourage you, once the Black Friday sales have ended, to reach out into your community. Invite a friend to a small business for lunch, shop a rack of a small business store and discover for yourself the beauty of your community.
In the meantime, visit the Small Business Saturday Facebook page and learn more.
I wrote this review while participating in a blog tour by Mom Central Consulting on behalf of American Express and will receive a promotional item to thank me for taking the time to participate.