What is WordPress?
Developing a website can be an arduous task. Luckily, many tools exist to make building a website easier. One of the most popular tools is WordPress. WordPress is a blogging platform owned and operated by Automatic. WordPress is free and easy to use. In fact, 30% of all websites are powered by WordPress. This include sites like BBC America, The Disney Company, and The New York Post.
Getting Started with WordPress
The Ultimate WordPress SEO Guide is a fantastic resource to use when first starting out with WordPress. A primary concern in today’s web development environment is search engine optimization (SEO). SEO must be taken into consideration when you begin to develop a website. SEO determines how well your website shows up when people search for key terms that relate to your website’s niche. A perfectly optimized site converts leads and garners a ton of traffic.
Fortunately, WordPress is optimization and SEO friendly right out of the box. Instead of searching through tons of data about SEO, WordPress provides an intuitive and readily available alternative. This doesn’t mean that you shouldn’t have some idea of SEO best practices, but WordPress will make the process a whole lot easier. So where do you begin?
Easy! The first thing you’re going to do is choose a unique name for your site. This will be your domain name. WordPress has free domain names if it is a subdomain of WordPress.org, which means you’ll have WordPress in the URL of your website. This isn’t always the prettiest and purchasing your own domain name is a good idea. Domain names can be purchased from a variety of vendors for a wide range of prices. Some domains are incredibly cheap, and others are expensive.
Once a domain name has been selected, you’ll need a web hosting provider. A web host is where all the files for your site are stored. You can purchase the hardware to host your own website, but it’s typically cheaper to look into third party providers. Again, these providers come in all shapes and forms. Look for a well-reviewed and affordable option. Third-party web hosting providers make scaling your needs easy, so when your traffic on your site picks up, you’ll have nothing to worry about. This guide suggests using WPEngine for all your hosting needs.
Next up is security. Having a secure website is tremendously important. A website with security flaws will not encourage repeat traffic from users. HTTPS security is a must-have. HTTPS can be purchased from your web hosting provider and ensures that your visitors feel confident to browse your site. After securing your site, it’s time to choose a theme. There are millions of themes to choose from and finding one to fit your site is an exciting process.
After securing your site and choosing a theme, it’s time to tweak some other settings in WordPress. Setting up your site as a blog or a static page should be given some consideration. Also, the search engine visibility settings should be customized to your needs. Installing Google Analytics is a must and editing the permastructure of your URLs will result in a fully optimized WordPress site. Congratulations, now you’re ready to open up your brand new WordPress site!