Growing up I remember my mom telling me about her being a little girl and playing with Barbie. As a mother, I share with my girls the stories of me playing with Barbie. Their favorite story is when I was four and my grandmother gave me a Sears Catalog and told me I could pick something out. I remember going through that book like my life depended on it. Finally, settling on one thing. I told my grandma I really wanted something but it was too much money, $100. I then showed her Miss America Barbie and she laughed and told me it was $10. My little heart was giddy with delight and Grandma was my hero!
Barbie – the world’s most iconic doll – is taking on a larger than life role in 2015. For the first time in the brand’s 56-year history, Barbie is donning a cape and mask and taking on the role of Super Hero! Officially making her debut at New York Toy Fair this week,Barbie in Princess Power is uniquely designed through the eyes of girls.
For Girls By Girls
In a global survey of 2,400 girls ages 3-10, Mattel found that nine in ten girls wish that there were more superheroes for girls.Barbie in Princess Power brings to life a storyline for Barbie the way girls imagine a superhero to be for them – turning bad guys into friends, using sparkly magical gadgets, and saving the day in style!
The property includes a DVD, full line of dolls, role play costumes and an innovative digital comic creator allowing girls to play out their own superhero stories. You can follow Barbie’s super hero adventures on www.BeSuper.com and on social media using #BeSuper.
I am so excited to introduce this Barbie to my daughters.