- 0.1 To choose the right blogger for your influencer campaign, it is important to undertake a series of steps, such as:
- 1 Overview of the Top 5 Mommy Bloggers
Have you already heard about influencer marketing?
It is the type of marketing that comprises a variety of techniques focused on applying key leaders to deliver your brand’s message to the target audience.
Today, this topic is highly relevant: this type of marketing gained considerable popularity for the last few years when bloggers started promoting brands by creating content and “influencing” buying decisions of their followers.
Influencer marketing is more than just a single post promotion; it is a relationship between a brand and a public figure.
So, what can we say concerning Influencers?
They can be identified as individuals who have a big number of followers on social media in a particular niche, such as lifestyle, fashion, sport, etc.
They may start their blogs in different ways. While some of them use high-quality web development services to build a website, others create accounts on Facebook or Instagram and write about a specific topic.
These influencers cooperate with brands by producing their own photography, videos, or writing to influence their audience and encouraging them to favor the brand they work with.
To choose the right blogger for your influencer campaign, it is important to undertake a series of steps, such as:
Look into Analytics and Figures.
Make sure they are experts in your niche: check their statistics and metrics with the help of analytics to check their content and audience, such as NapoleonCat or Hootsuite.
You should also examine their engagement, for example, read the comments on their posts and look over their profiles of the comment’s authors.
Check All Profiles.
In order to explore the candidate for collaboration more deeply, it would be necessary to read through their pages on different social media platforms and check their profile activity.
It can show us which one would be a better partner for you because an influencer who has a good activity online will do his job more carefully and responsibly.
Everything has its limits, so make sure your candidate doesn’t publish a million posts per day.
To be one hundred percent sure that the selected influencer is a pro, you can ask for their media pack: if candidates have nothing to hide, they will share their key facts and stats with you that will back up their services and provide you with a feeling of security.
Thus, you can be sure you’ll get the result you need.
Overall, we can state that the best way to choose a blogger for your campaign is to pick someone who has an audience that overlaps with yours, and who has a fair bit of credibility or fame.
Overview of the Top 5 Mommy Bloggers
Mommy blogs were made to provide everything that every mom needs.
Mommy bloggers usually talk about their lifestyle, share their favorite recipes for children, interesting literature that every mother has to read, come up with educational games, sports activities, etc.
If you’re looking for that kind of a blog, here is the list of the best ones to save your time!
Cup of Jo
It is a blog of one of the top mommy bloggers in the United States, and her name is Joanna Goddard.
She started her blog as a hobby, but very soon, it became her full-time job: her Instagram account counts over 216k followers, and almost 65k on her Twitter.
Mother of daughters
This account is a blog of a mother of four — Clemmie Hooper.
She also has her own book.
Her Instagram page has an audience with more than half a million followers.
She usually publishes memorable and simply amazing moments with her family; also, she encourages the idea of body positivity for mothers.
However, in her blog, she offers advice on pregnancy and giving birth.
This blog was created in 2002 as a class called Writing About Motherhood taught in Berkeley, California, by Amy Hudock.
The group decided to found their own online magazine, a home both for their own writing and for the kind of writing they wanted to read.
This page contains literary writing about the many faces of motherhood and counts over 1k followers.
Real Mom Nutrition
This blog was established by Sally Kuzemchak, who is curious about nutrition since college.
She worked in Self magazine’s nutrition department after graduation.
But now Sally works as a dietitian at school.
So, the main idea of her blog is to provide useful advice on how to maintain a great diet and healthy nutrition.
The blogger describes her blog as: “a no-judgment zone about feeding your family.”
Sally’s page has an audience of 19k followers.
It’s not a secret that when you’re pregnant, and even more after your baby is born, it’s so important to keep your diet healthy.
Every mother has an immense responsibility that extends to keeping their children healthy and making sure they eat fresh and delicious food.
This blog was found by two mommies – Heather and Whitney.
They started as a small blog and developed in the community with 27k followers.
Rookie Moms is a wonderful source for women that goes beyond telling and proposing tons of fantastic activities for moms and babies.