As a mother, you have probably experienced waking up in the middle of the night to the whimper from your child’s room, calling for ‘Mommy’. As you check in on your child, you find that his forehead is warm and quickly discover that he has a fever. Though your immediate reaction may be of worry and concern, you question what you should do next.
Thus, this cold and flu season, in an effort to help ease parents’ anxiety, Children’s Advil is launching an educational Fever Relief program that highlights common misperceptions and offers helpful tips, when it comes to managing your child’s fever.
Accordingly, two new national surveys of parents and pediatricians revealed that a majority of parents feel anxious, helpless and fearful when facing a child’s fever and frequently make mistakes when treating their child. Findings from the “Dose of Reality” survey by Pfizer Consumer Healthcare, makers of Children’s Advil® include:
· More than half of parents (52 percent) have sent their kids back to school or daycare within 24 hours of being fever-free
· Nearly a quarter of parents (23%) admit to giving their child an adult over-the-counter medication and guessing at the dose
· More than half of parents (52 percent) report waking their sick child up in the middle of the night to give them medicine.
· More than one-third of parents (36%) base the dose they give their child on age rather than weight
· Majority (94%) of pediatricians feel that parents need more education on fever management*The information and survey statistics have all been provided by Children’s Advil/Pfizer.