Does this sound like you? Your mommy blog has finally started to take off. Visitors are attracted to your content and readily share your posts on social media. You love writing helpful articles and interacting with readers. Better yet, you continually rise to the challenge of growing your email list and sharing your posts online. You’ve blogged your way to success, perhaps even monetized your site, and now it’s time to grow into an eCommerce business.
The decision to start an eCommerce store seemed like a no-brainer. You carefully followed suggested steps to figure out what to sell, developed a business model, chose your eCommerce platform, and designed an attractive storefront. All the working parts are in place but, despite all the effort put in, your eCommerce store isn’t getting the traffic you want. The awesome blogger that you are, you know it’s time to dig in and do something about it.
Optimize Content to Targeted Keywords
Always remember that paid traffic is a possibility, but also remember that building up a regular audience for your site takes time and consistent effort. You started a mommy blog, so you’re doing well by writing more than just product descriptions. Now it’s time to ensure your blog posts and products complement each other. You want to write blog posts somehow related to your products that end up converting new customers.
So rather than writing articles first and then figuring out how they contain keywords that fit your content, take the approach of researching longtail keywords to help guide the content of the posts you create. While such keywords draw less traffic, in the long run, they end up drawing traffic more likely looking for the products you are offering.
What this relates to is conversion. The traffic that comes to your site will be those who are actively looking to make a purchase or even subscribe to your blog or newsletter. The proper use of those things can turn them into long-term customers.
Conduct More Effective Email Campaigns
In addition to being proactive about collecting the email addresses of your readers and customers, you need to be strategic about using tactics to ensure you are running the most effective email campaigns possible. If you’re emailing customers sporadically with special offers, you’re on the right track. Now is the time to take the step to go above and beyond.
Do you send a welcome email to new subscribers? It’s also possible to send customers emails regarding items they’ve placed on their wish list. Also, consider sending an email to customers after they’ve placed an order.
Another way to continue to convert those on your email list to regular customers is to share regularly about your blog posts and what is going on with your site. Even a monthly summary is enough to remind them that you are still blogging and that you sell the items they may want or need.
Leverage Influencers and Press
There will always be someone with a bigger audience than you. Reaching out to blogs with an established following is a great way to increase exposure to your eCommerce site and its products. Take the time to become familiar with the site you are approaching. There is nothing more annoying than when a blogger receives a guest post pitch that shows you are vaguely familiar at best with the type of content they produce. Make a point of being active in forums related to your products and industry as well.
Another effective way to gain the attention of influences is to reach out to the press to be featured as a business success story. Also considering roundup posts that highlight successful people in your industry in some way. Once published, email a link of the post to the people you’ve highlighted within it, or tag them in a tweet.
Study the Competition
Taking the time to research what your competition is up to is nobody’s idea of fun as it tends to be time-consuming. However, it can also be quite enlightening. Especially in the earlier days of trying to figure out why your eCommerce store isn’t getting the traffic you want it to. Make a big list of your top competitors and then narrow it down to the top ten or so to analyze.
By studying the competition, you are taking advantage of the hard work they’ve already done to get to the point they’re at. You will discover a lot about where they target their advertising by studying their list of backlinks. You will also learn about the keywords they are using to drive traffic as well as what demographics they are appealing to. When all else fails, it might be time to consider narrowing your niche and keep refining the process until you find what works best.
If you think all of the above sounds like a ton of work, you’re right. But don’t let that stop you. There’s always time to start the mommy blogger eCommerce business of your dreams or to improve on an existing one. Even if you’re only at the beginning stages and need to register a domain name, there is no better time to get started than the present.
What steps have you taken to drive traffic to your eCommerce store? Please share in the comments section below.